Rudy Fernandez, joins Jacob Cass & Matt Davies to walk through the strategic branding process of his creative marketing agency, Creative Outhouse, giving case studies & insights on how to better work with clients through problem solving, plus how you can use strategic thinking to help brands properly connect with their customers, through research and testing.
Rudy also reveals his proudest projects in the realm of Behavioral Change, proving that “information is not motivation” when it comes to making users change their behaviour, and how you can can actually make others create change.
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Show Notes
- Creative Outhouse
- Marketing Upheaval Podcast
- Case Studies
- Corona Parody Video
- Sapiens Book
- Inside the Nudge Unit: How small changes can make a big difference by David Halpern
- Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler
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