Tune in to episode 7 of the JUST Branding Podcast with brand strategist & educator, Stephen Houraghan and Jacob Cass & Matt Davies as they discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.
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Show Notes
Stephen Houraghan is a Brand Strategist and Educator and is the founder of Brand Master Academy, an online learning platform that teaches designers how to raise their expert profile and grow their business through brand strategy.
If you want to level up and become a true branding specialist, then the Brand Master Secrets course has everything you need.
Resources mentioned:
- Brand Master Secrets Course
- Brand Strategy Courses Reviewed
- Brand Strategy Resources
- Brand Archetypes Ultimate Guide
- Brand Personality Ultimate Guide
- Branding Briefcase Freebie inc Brand Personality Matrix
- Brand Strategy Triangle by Matt Davies
- Hero and the Outlaw by Margret Mark and Carol S Pearson
- Storyategy by Matt Davies
- Archetypes In Branding Toolkit by Margaret Hartwell and Joshua C. Chen
- The Hero with a Thousand Faces by Joseph Cambell
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
I literally watched every video front-to-back and learned something new in pretty much every module (and that’s coming from someone who has been in branding for 15 years!).
This is the consolidated “fast-track” version to becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.
Show Transcript
Coming tomorrow.
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