What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space.
Coming from a humble background where he grew up learning from his families farming and other small businesses, Folkert went on to work for various businesses before finding himself working in FMCG (fast moving consumer goods). He did this initially for corporations in-house before then eventually going freelance.
This work then led eventually to him establishing his own drinks brand, Moj. We dig into the story of Moj, why he created it, and his experiences creating a brand from scratch and bringing it to market. Folkert shares his approach and methodology – including how to create a product with a “big idea” behind it. If you are involved in creating brands you’ll find this very inspirational!
Listen Here
- Listen on Apple Podcasts
- Listen on Spotify
- Watch on YouTube
- Listen below
Love the show? Please review us on Apple or Stitcher.
Play Now
Watch on Youtube
Show Notes
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version to becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.
The post [Podcast] How to Create a FMCG Brand with Folkert van Der Heide first appeared on JUST™ Creative.
No comments:
Post a Comment