Dolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy.
Our guest today is Peter Wilken, who is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. He has run agencies for Leo Burnett and Ogilvy too, working for numerous Fortune 100 companies during this time.
His book ‘Dim Sum Strategy’ is packed with bite-sized tools you need to build stronger brands, which is what we explore in this episode… building stronger brands.
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Show Notes
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version to becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.
The post [Podcast] How to Build Stronger Brands with Peter Wilken first appeared on JUST™ Creative.
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