The Brand Personality Slider is a brand strategy tool that promotes discussion between designers & their clients, helping them get on the same wave length when it comes to defining the positioning of their brand in the market – perfect for logo design & branding projects.
Why use a brand personality slider?
A brand personality slider is quick & efficient strategy tool that helps define brand positioning and acts as the perfect anchor and reference tool when it comes to design.
I personally use this tool quite early in my logo design & branding projects to help mould the overall feeling of a brand and have more of a defined path to follow before I start brainstorming concepts.
How can you use it?
- Send the JPG below to your client or your customize your own version with the free AI file. Get your client to fill it out and send it back.
- Print the JPG and fill out the slider with the client in person.
- Use an online interactive version of the slider. One way is with Google Forms. Click here for a template. Sign in and then click the 3 dots in the top right and click Make A Copy). You can then create your own slider.
If you want to customize the slider’s colors and words, download the AI (Adobe Illustrator) file below.
» Download FREE editable Brand Personality Slider (670kb)
What brand strategy exercises do you use with your clients? Let us know!
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