Tune in to episode 6 of the JUST Branding Podcast and listen to positioning and naming expert, Rob Meyerson, join Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.
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Show Notes
Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change. He is also creator and host of the podcast (and blog) How Brands Are Built, a top-20 marketing podcast in the United States, Great Britain, Australia, and 16 other countries (via Chartable), on which he has interviewed over two dozen branding and naming experts, including David Aaker, Marty Neumeier, and Laura Ries. Find him on LinkedIn and Twitter.
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