Sunday, 5 April 2020

Top 30 Logo & Branding Design Kits for Designers

Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time.

With so many different choices available, we wanted to narrow down the different options and feature our top 30 mockups & templates to help make it easier for you to get started. There are also some fonts in here to get you inspired!

Let’s get started!

 

Professional Logo Design Mockups PSDs, Ai, Templates, Free & Premium Downloads

Here are the best logo design creation kits, brand identity packages and bundles for both Photoshop and Illustrator. Enjoy!

Logo Creation Kit – $19

Logo Creation Kit

Part of what makes Illustrator and Photoshop so appealing for designers is the ability to create stunning, beautiful, high-quality logos and with the Logo Creation Kit from Zeppelin Graphics, you can do just that. With elements and textures that allow you to create standard or typography logos. The kit provides you with full editable files for Illustrator and if you use Photoshop, files are included for both shapes and textures.

The kit comes packed full with 300 vector elements including banners, wreaths, sunbursts and more. Also included are 30 pre-made logos, 20 pre-made typography logos that come with 30 suggested fonts you can use. With new updates to add new elements, frames, and sunbursts, this kit can help you create incredible logos.

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Essential Branding & Identity Kit For Photoshop and Illustrator – $25

Essential Branding & Identity Kit For Photoshop and Illustrator

Knowing where to begin when you start creating a brand for a company can be the hardest thing to do. There can be many different wrinkles to the process from client to budget issues. With the Essential Branding & Identity Kit For Photoshop and Illustrator is like having a guidebook to help you design everything you need.

Included in the kit from Lisa Glanz is a smorgasbord of content that you can use including logo templates, branding boards, decorative elements, and additional color themes for both Photoshop and Illustrator. Built for Photoshop CS3 and Illustrator CS4 or newer, recent updates including new illustrations make this a great choice at an affordable price.

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Mountain Outdoor Vintage Logo Kit – $29

Mountain Outdoor Vintage Logo Kit

If you’ve ever seen a camping gear logo or forest animal logo, you know how powerful, majestic and enticing they can be to start your camping adventure they can be. With the Mountain Outdoor Vintage Logo Kit from Lovepower, helps you to make thousands of different logos for any Mountain related business from camping, photography, hunting clubs. The possibilities are endless with this kit.

With 325 vector elements and 21 ready-to-use logo labels, this kit gives you everything you need to hit the ground running. Compatible with Adobe CS4 or newer, the files come in EPS format which works on a variety of programs including Photoshop or Illustrator, Affinity, Corel Draw, and InkScape.

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Tortoise and Deer Design Kit – $33

Tortoise and Deer Design Kit

Created by Emma Make, the Tortoise and Deer Design kit feature illustrations, logos, and a font procured from traditional woodland motifs that are then created with ink and pen. This set is great for branding, design and craft projects. It’s a unique application and layout give the kit a more contemporary minimalistic look plus the hand-made pack has been digitized so you can scale and edit the files without losing flexibility or smoothness.

Included in the set are 24 pre-made logo templates, a font in all caps with 2 weights (regular & bold), 45 individual woodland motifs and much more. Compatible with Adobe Photoshop and Illustrator CS6 and higher, the look and feel of the Tortoise and Deer Kit can add something new to your toolbox.

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Vintage Logo Kit Pro – $ 29

Vintage Logo Kit Pro

Do you know what the appeal of a logo with a vintage look is? The clean lines and classic imagery help stay inside a consumer’s mind. With the Vintage Logo Kit Pro, you can create classic logos for your clients in no time. The kit includes hundreds of vector elements that you can use in any of your designs.

Along with those vector elements, the Anaheim Gothic Font has included as well as 4 Photoshop brushes and a text file that links to all free font downloads. A PDF help file is included to help you get the most out of the kit and with its compatibility with Illustrator and Photoshop make this a great kit to consider.

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Geometric Logo Creation Kit – Arabian Edition – $19

Geometric Logo Creation Kit - Arabian Edition

With more than 180 elements, 35 pre-made logos, as well as a lot of different styles, swatches, and even gold textures the Arabian Edition of the Geometric Logo Creation Kit from Zeppelin Graphics, uses Arabian geometry as their inspiration for this kit when they created the amazing vector elements and logos.

Within the set are over 180 pre-made vector elements, 15 typography logo templates, 50 high-resolution glitter and foil textures, video tutorials to help you get the most from the kit and download links for the fonts used in the kit. Compatible with Photoshop and Illustrator, the Arabian design that comes with this kit can help you add something new to your designs.

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Logo Creation Kit Monogram Edition – $15

Logo Creation Kit Monogram Edition

Another great kit from Zeppelin Graphics, the Monogram Edition of the Logo Creation Kit combines 20 basic elements, 20 pre-made logos, and 80 pre-made decorative elements to help you create logos or anything else you can come up with. To help get those creative juices flowing, the kit includes six backgrounds that have been made using elements in the kit.

The elements and logos included in the kit are available in three different outline weights, giving you even more options to choose from. Free font links allow you to use the fonts on your other projects, whether they are professional or personal. Compatible with Photoshop and Illustrator CS1 and newer, the Monogram Edition of the Logo Creation Kit can help you add a touch of class to your otherwise plain designs.

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Vintage Logo Creator Kit – $29

Vintage Logo Creator Kit

The Vintage Logo Creator Kit from Nomad Visuals Co. helps you create unique and beautiful branding for any client that you work with. The blend of logo templates, illustrations, original fonts, and even extra elements are inspired by the company’s private antique book collection. Through the careful scanning and vectoring of these long lost drawings, the Vintage Logo Creator Kit gives you the tools you need to create amazing works.

Included in the kit are 20 dark and 20 light logo templates, 20 decorative vector elements, plus three original fonts – Alchemion, Laurel, and Moses Aged – that you can use in all your creations. Compatible with Photoshop CS6 and Illustrator CS6 and newer, you can create branding for clients that have a timeless appeal and classic design.

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The Voyage Culture Font Duo – $15

The Voyage Culture Font Duo

When you create logos using words, using the same variations over and over again can get stale quickly which is why Logo kits such as The Voyage Culture Font Duo from the Vintage Voyage Design Co. Suitable for any project you might have from t-shirts, music posters, or a logo for a friend’s cafe – the possibilities are endless.

The two fonts included in the kit can be easily combined for a wonderful look. Deriving inspiration from early 20th-century travel posters, the fonts have an art-deco style to them. The kit includes uppercase, lowercase, punctuations, numerals & symbols as well as stylistic alternatives. Ending, ligatures and script swashes also come in the kit with is compatible with many of the design programs you already use letting you add a classic feel to your next logo project.

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Dear Moon – $23

Dear Moon

We all remember the lullabies that our parents sang to us as children to help us go to sleep and as we got older, we started counting sheep to drift off to slumberland. With the Dear Moon kit from EuoniaMeraki, those loving memories are recreated in the soft illustrations that cover you like a warm blanket and remind you of a simpler time.

Perfect for branding, logos, nursery rooms, or even baby announcements, the Dear Moon set comes with 90 different elements, 9 backgrounds, 9 cards, 14 seamless patterns and download information for the fonts that are used. Compatible with Adobe Illustrator CS3 and newer, the Dear Moon set will take you back to that warm place where slumberland was the best place in the world.

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1980s Retro Logos Design Kit – $10

1980s Retro Logos Design Kit

When people think of the 1980s they think of the music, the clothes, and the tv shows. With the 1980s Retro Logos Design Kit from Wing’s Art and Design, you can channel your inner Miami Vice with a collection of 10 fully customizable logos that have gotten their inspiration from themes found in the 1980s. It can be great to put on Instagram or Facebook to send some good feelings or start a retro trend with t-shirts, notebooks, cards, and prints.

The radical set includes 10 fully editable 1980s logo designs along with a variety of selections of seamless patterns, textures, and illustrations. The kit even includes a help file with links to download the fonts used in the kit. Compatible with Adobe Photoshop and Illustrator so you can take your most tubular ideas and make them a reality.

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Essential Icons Vol 1 – $16

Essential Icons Vol 1

Created by Go Faster Labs, the first volume of Essential Icons provides you with a handy set of icons that you can access quickly and still use to obtain an amazing look for your project. Developed to fill the creators’ need for topic-specific visuals to provide anyone with a quick fix solution with its mix of skulls, robots, gears, factories, and more.

Included in the set are 24 scaleable vector icons, two different versions of the icons in clean and rough variations and as a bonus, six editable sample design lock-ups. Compatible with Adobe Photoshop and Illustrator CS, the Essential Icons Vol 1 kit can provide you with many different options to make amazing logos.

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The Designer Mountain Bike Logos Kit – $27

The Designer Mountain Bike Logos Kit

A unique logo kit, The Designer Mountain Bike Logos Kit from Lovepower helps you create amazing detailed elements for logos and posters that can be a very time-consuming process. While you can create almost unlimited combinations with the pieces contained in this kit, you can easily create a consistent look and feel for the logos, blog graphics, stationery and everything else you create.

Included in the kit are unique mountain bike elements including chainrings, mountain bikers silhouettes, wheels, bike wheel tracks and more. With extras that include fabric and grain textures, grunge frames plus a logo making video tutorial, the Mountain Bike Logos Kit is a good choice for hobbyists and professionals alike.

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Branding Mockup PSDs, AI, Templates, Free & Premium Downloads

Looking for premium & free branding mockup templates? We have you covered with all the essentials & best bundles, available for free to download or at 30-50% off.

Magical Scene Creator – $39

Magical Scene Creator

Part of creating a brand is creating a story for your client and with the Magical Scene Creator from Lisa Glanz, you can build your very own creative world from start to finish. The creations you come up with can be used for anything from branding, greeting cards, books, posters, and even personalized gifts and items.

The pack is Photoshop and Illustrator compatible and comes loaded with over 450 individual elements such as bears, birds, buildings and more. Included in the kit are 41 seamless patterns as a bonus along with seven vintage textures and the Sugar Cookie handwritten sans serif font. No matter your experience level, you can get a ton of value from this kit from the first time you open it.

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Fineliner Type Decorators Tool Kit – $19

Fineliner Type Decorators Tool Kit

When a consumer sees a product on the shelf at a store, the first thing they see is the label. If you’ve been creating bland typographic logos, then the Fineliner Type Decorators Tool Kit from The Artifex Forge can help give your work the boost that it needs. Using their Fineliners Brushes and Patterns Pack as a starting point, the kit was carefully created to suit the needs of those who do hand-lettering projects.

The set includes 30 patterns and effects that you can use to transform your text easily and instantly along with 40 decorative brushes designed to work in harmony with the text effects. Also included are fineliner patterns that can be used both with the other features and separately. With all of the amazing parts to this kit, a handy quick reference guide can help you find the brush you need. Grab this kit today and take your logos from plain to amazing.

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Scandinavian Summer Vector Set – $9

Scandinavian Summer Vector Set

With isolated elements, frames, and patterns, the Scandinavian Summer Set is inspired by a graphic tradition of minimalistic geometric style in that part of the world. Created by The Darumo Shop, the set is perfect for any poster design or print advertising. It’s even an amazing option for badge & logo designs as well as web headers and banners.

The kit comes packed with everything you would need to get started including more than 50 isolated elements, pre-made illustrations, borders & frames, as well as a text file with a list of the fonts that are used. Compatible with Adobe Illustrator CS3 and newer, the Summer Vector Set offers you a multitude of options to make everything you do look amazing.

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Gradient Vector Kit of Symbols – $17

Gradient Vector Kit of Symbols

Containing pre-made elements such as stars and symbols, highlights for Instagram, postcards, isolated creative abstract shapes and more, the Gradient Vector Kit of Symbols from NassyArt provides you with a unique kit that you can use for your branding design. Simply select an element, combine it with another provided item and then choose a background. Voila! You’re ready to go.

Ideal for printer products, notebooks, wallpaper, wrapping paper, or you can use them in the design of your web site or Instagram account. The set includes 70 elements, 10 postcards, 10 highlights, 8 Photoshop seamless patterns, and 8 backgrounds. Compatible with Adobe Photoshop and Illustrator, you can create beautiful vector graphics and patterns in no time.

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The Hand-drawn Pencil Type Tool Kit – Free

The Hand-drawn Pencil Type Tool Kit

Created by The Artifex Forge, the Hand-drawn Pencil Type Tool Kit helps transform your normal type into a scribbly, loose, hand-drawn type instantly. Made from genuine pencil-drawn material that provides an authentic look with scribbled edges and fills to make text look genuinely hand-made. One-click effects transform the type allowing you to add extra details with the brushes.

Bundles in the kit are 35 one-click graphic styles along with two types of pencil scribble, geometric shapes, outline brushes and more. You can quickly find the right pattern, brush and text effect with the kits’ quick reference guide. Compatible with Adobe Illustrator, you can user the Hand-drawn Pencil Type Tool Kit to add a new level of creativity to your work.

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Fourth of July Creative Brush Bundle – $12

Fourth of July Creative Brush Bundle

Everyone loves the Fourth of July. The fireworks, the food, time with the family and you can capture those feelings all year long with the Fourth of July Creative Brush Bundle from Creators Couture provides you with all of the materials you need to design amazing looking branding materials to celebrate the Fourth of July, Memorial Day, Veterans Day or any other holiday, this kit has got everything you need.

The bundle comes complete with “Celebration” illustrative Photoshop brushes that include star and explosion as well as dazzling color blending brushes. Two different palettes – Impressionist and Wet Paint – are included with the bundle as sampler packs that can be purchased separately. Compatible with Adobe Photoshop CS6 and newer, the Fourth of July bundle can make any branding project a celebration.

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Untamed Graphic Design Kit – $12

Untamed Graphic Design Kit

Depending on the business, a logo featuring an animal can convey a feeling of strength, security, and power. With the Untamed Graphic Design Kit from Creative Veila, you can bring the feeling of brutal power to your logos, apparel prints, invitation cards and much more. Packed with animal vectors and vibrant seamless watercolor patterns along with high-resolution paper textures provide you with creative freedom that will not hold you back.

Included in this ferocious kit are 60 Hand-Drawn Vector Illustrations, a free demo logo template, vibrant watercolor styles for overlay, and seamless paper background textures. Compatible with many of the programs that designers already use, including Photoshop, the Untamed kit can bring a piece of the animal kingdom to any of your designs.

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Magnificent Mix & Match Badges Kit – $25

Magnificent Mix & Match Badges Kit

Developed to be a fun and versatile kit, the Magnificent Mix & Match Badges Kit from Go Faster Labs was created for those who need a quick logo or badge for those impatient clients that need results and if you’ve been doing this long enough, you know exactly who we mean. Perfect for use on stickers, pins, patches, labels, invitations and much more.

Included in this set are 24 amazing icons that you can easily add to your badge creations, 12 editable retro-styled badge frames, a selection of texture backgrounds for your icons, ornamental embellishments and as a bonus, 9 web headers taken directly from the creator’s website. Compatible with both Photoshop and Illustrator, if you’re looking for a quick and easy way to create logos, this kit can get you going.

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Space Elements – Galaxies & Light – $12

Space Elements - Galaxies & Light

Every single night, no matter where you are in the world, you can look up and see the stars and the majesty that’s above us. With the Space Elements – Galaxies & Light kit from Skybox Creative, you can drag-and-drop elements to create your very own galaxies. This can help you add a dash of cosmic magic into the branding projects, design projects, and even into products you sell.

The kit comes jam-packed with over 30 Hi-Res Space Elements, 10 Shooting Stars, Meteors, and Asteroids. With other elements such as clouds & dust, light flares, cosmic bursts, star clusters, and colorful galaxies you can create worlds where no one has gone before with ease. Compatible with Adobe Photoshop CS6 and newer, the Space Elements pack can help you add a cosmic feel to your projects.

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Shadow Play Photo Overlays – $9

Shadow Play Photo Overlays

The sun is a powerful and beautiful source of energy that casts rays of light and create effects and illusions which can add natural charm and grace to any branding project that you work on. The Shadow Play Photo Overlays kit from Pixel Buddha. Created with the help of real photos which gives the overlays the genuine look that they come with.

Made up of 16 shadow overlays that imitate sunset or sunrise, tree leaves, grass and other objects that can create a unique shadow. An eye for detail and high-resolution images help make this a great kit for anyone who is looking to use realistic shadows in their work. Compatible with Adobe Photoshop CC and newer, at such an affordable price, it’s worth trying to see if the kit can become an important part of your work.

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The Neo Deco Designers Bundle – $30

The Neo Deco Designers Bundle

Not too many people are familiar with the term Neo Deco that’s found in The Neo Deco Designers Bundle from Wing’s Art & Design. Neo Deco is an adaptable and modern design that combines the clean line of modernism, the neon colors of the 1980s with the flourishes that are found in Art Deco. Paying tribute to the past and staying entrenched with modern trends, the kit is a great choice for a branding project looking for some extra flair.

The bundle is bursting at the seams with content including backgrounds and frames, a Neo Deco Branding Kit that includes 12 fully editable logos, Seamless Patterns along with a special bonus – Wing’s Color Wheel – helps you create working color palettes that are based on solid color theory in both Photoshop and Illustrator. The Neo Deco Designers Bundle is great for everything from festive invitations to corporate presentations.

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Packs Mockup Collection – Branding Presentation Kit – $46

Packs Mockup Collection - Branding Presentation Kit

An incredibly easy-to-use, customizable branding presentation kit, the Parts Mockup Collection from the L Store is a great kit full of packaging mockups. Featuring high-quality images, realistic mockups, and separated shadows help you craft the perfect branding package for your client.

The kit comes with mockups for bags, boxes, tin boxes, and canned goods. It also includes 700 other items that you can add to your packaging to customize your designs even further. Compatible with Adobe Photoshop, if you have a client with any kind of packaging, you owe it to yourself to get this kit.

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Top Fonts for your Logo Design & Branding Projects

Make your next project pop with these unique fonts!

Modern Symphony – $21

Modern Symphony

Consisting of elegant Script and classy Serif, Modern Symphony from Calamar is a popular and classy font pair that is a great choice for wedding invitations, cards, and feminine branding. The unique style can help bring a luxury look to any project.

Created with three full sets of beautiful uppercase and lowercase letter, numerals, punctuation as well as a large range of ligatures which help you recreate natural calligraphy. If you’re looking to add that extra flair to a branding project that will help it stand out from the competition, the Modern Symphony kit deserves a look.

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Hochstadt Typeface – $15

Hochstadt Typeface

Inspired by old whiskey labels, if you’re looking for an addition to your type collection, Hochstadt is it. The Hochstadt Typeface, created by Hustle Supply Co. is a multi-lingual typeface with an industrial feel with different styles of serif and sans serif that is a great option for branding, web typography, apparel design, and advertising.

The Hochstadt Typeface set comes with four different font styles – Hochstadt Rounded, Rounded Oblique, Serif and Serif Oblique. To use the typeface, you would need to have access to Adobe Illustrator, Photoshop, InDesign or InkScape.

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Fletcher Typewriter Font and Extras – $18

Fletcher Typewriter Font and Extras

The look of the print created by a typewriter is timeless. Part of a bygone era, typewriters were akin to smartphones of their day. With the Fletcher Typewriter Font and Extras from Ana’s Fonts is a mini vintage design kit that you can use n digital collages, branding, packaging, logotypes, social media posts and more.

Compatible with Adobe Photoshop CS3 and newer, the Typewriter Font Kit comes with the font family in three different weights – regular, bold, and black, plus 2 different styles – regular and jumpy. 10 paper scans on transparent backgrounds along with 15 stamps and 6 stains and splatters to help you create original, vintage-looking designs every time.

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Bordemile – $19

Bordemile

When you first see the Bordemile script, it presents itself with an air of luxury with its beautiful and classy script. Created by Letterhead is crafted with swashes that give you the ability to create gorgeous lettering instantly. This can be a perfect option for headlines, logotypes, apparel, packaging, advertising, and especially branding.

The font kit comes with the Bordemile script also includes a vintage frim in vector format that you can use in your projects. Requiring either Adobe Illustrator, Photoshop, InDesign or Inkscape to use, you can make any branding project have the feel of class and luxury.

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Amberlight – $16

Amberlight

If you’ve been using the same old fonts for your branding projects, it sounds like you might need a new option. The Amberlight Script from Get Studio is a fresh and modern script that has a unique calligraphy-style. It is a perfect choice for invitations, greeting cards, business cards, and any other branding material you can think of.

The script comes with 335 glyphs and the alternative characters have been divided into several OpenType styles including Stylistic Sets, Contextual Alternates, as well as Ligatures. These types of OpenType styles can be accessed using either Adobe Illustrator or InDesign. With the Amberlight Script, you can add a new level to your design work.

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Top 30 Logo & Branding Mockup Template Kits for Designers

The options that Design Cuts offers designers can add a new tool to your toolbox and open you up to helping new clients whether it’s with a new logo or a complete rebrand of the company, the Top 30 Logo & Branding Kits we’ve featured here today can help you take the next step forward.

Thursday, 2 April 2020

How To Build An Online Presence With Sustainability At Its Core

This article has been contributed by Rodney Laws.

In 2020, sustainability permeates everything we do. It’s in the news every day, climate change marches occur around the world, and environmentalism is being taught in schools everywhere.

In short, sustainability matters. But what does this mean for businesses?

Businesses around the world all have their role to play in the fight against climate change. For existing companies, this means retrofitting elements and evaluating current practices.

But for new businesses, this means building sustainability into your core from scratch.

If you’re looking to create an online presence for your brand in 2020, it’s important that you build sustainability into it wherever possible. Read on to find out why, and how.

The Importance of Sustainability in 2020

Sustainability is more than just a fad — it’s a genuine trend that is slowly becoming entrenched in every aspect of our lives.

As temperatures increase and sea levels rise, all of our lives will be impacted. As a result, we all have a part to play in the fight against climate change. From governments and big corporations to small businesses and individual consumers, the onus is on all of us to embrace sustainability wherever we can.

But for businesses, sustainability is about more than just doing your bit for the planet — it’s about winning over customers too.

Sustainability isn’t just a moral or ethical commitment to the planet — it’s also a significant USP for prospective customers too. As the world grows ever more eco-conscious, consumers increasingly demand environmental credentials from the brands they shop with too.

Exemplary Sustainable Brands

Whether you’re starting an online store from scratch or looking to build it into your existing presence, it’s worth looking to existing brands for inspiration. Here are a few examples to get you started.

Panda Sunglasses

Panda Sunglasses is a US-based brand that sells shades made out of 100% sustainable bamboo — hence the name. The industry is rife with cheap, disposable sunglasses, so a product made out of such an eco-friendly material is a breath of fresh air.

Panda Sunglasses product range - How To Build An Online Presence With Sustainability At Its Core

Image source: Panda Sunglasses

As well as relying on sustainable materials for its product, Panda Sunglasses also operates a charity donation scheme too. For every pair of sunglasses sold, the brand donates a portion of the proceeds to one of several different charities, environmental and otherwise.

It’s a blend of sustainable business practices and charitable initiatives that embodies environmentalism to its core.

Seed Phytonutrients

Selling a range of natural and organic body products, Seed Phytonutrients places great emphasis on sustainability. The company sources ingredients from independent organic farmers and uses local seeds in order to reduce its carbon footprint on the planet.

Seed Phytonutrients Mission Statement - How To Build An Online Presence With Sustainability At Its CoreImage source: Seed Phytonutrients

But what really sets Seed Phytonutrients apart from the crowd is its eco-friendly packaging. The brand has created the first-ever paper bottle that can be used in the shower. Every element of the bottle is recycled, and the internal plastic liner means it contains 60% less plastic than a standard shower product bottle.

It is this pioneering attitude towards waste that puts Seeds Phytonutrients at the forefront of the industry, and sets a good example of what brands need to do to reduce our overall impact on the planet.

Aether Beauty

The beauty and cosmetics industry isn’t generally known for its sustainable credentials — for many years, lots of brands used whale blubber in lipstick, for example.

Thankfully, some brands have embraced more animal-friendly ingredients in their cosmetics, and Aether Beauty is a prime example.

Aether Beauty - How To Build An Online Presence With Sustainability At Its Core

Image source: Aether Beauty

Aesther Beauty uses entirely vegan products in its beauty and cosmetics range. Every ingredient is also sourced from ethical and fair-trade farms. If the brand is unable to find a grower or supplier of an ingredient that is fair-trade and ethical, it eschews using the ingredient altogether.

As if that wasn’t enough, the actual boxes that Aether Beauty’s products are presented in are 100% recyclable. When you consider that most other beauty brands use plastic boxes to present their products, this is a thoughtful and forward-thinking touch.

Create a Sustainable, Eco-Friendly Business Infrastructure

It’s easy to forget that the infrastructure of your online presence can be unsustainable too. From your hardware to your software, it all requires energy in varying degrees — even your web hosting has an impact on the planet.

It is your web hosting that plays an important part in the sustainability of your online presence.

Your website is hosted on servers, servers that demand significant amounts of energy in order to operate. As a result, their carbon footprint on the planet is substantial.

However, there are ways for web hosting services to reduce this carbon footprint, either through carbon offsetting or by using renewable energy.

Some web hosting services use only renewable energy to power their servers — GreenGeeks is one such example, amongst others. This is arguably the most sustainable option, as it does not create a carbon footprint at any point.

GreenGeeks Website - How To Build An Online Presence With Sustainability At Its Core

Image source: GreenGeeks

Some services, on the other hand, rely on carbon offsetting initiatives to mitigate their carbon footprint. These consist of dedicated programs that actively reduce carbon emissions into the atmosphere, for example by planting trees. Web hosting companies use these to create the same or more amount of energy that is used by their servers.

If you truly want to build sustainability into your online presence, you need to go beyond customer-visible elements. While your web hosting isn’t a core part of your USP, it shows that you go beyond paying lip service to environmentalism — you embrace it.

Look for Sustainable Packaging Alternatives

Packaging is one of the biggest problem areas for businesses in terms of sustainability.

We generate tonnes of waste every year through non-recyclable or non-compostable packaging such as single-use plastic.

But as the threat of climate change grows, an increasing number of eco-friendly packaging alternatives have entered the market.

Naturally, recyclable materials such as cardboard are the most popular eco-friendly alternatives. These are often the most affordable and accessible choices for brands, but there are more unique solutions to the tricky question of sustainable packaging too.

Biodegradable materials negate the need for single-use packaging, mitigating the creation of waste into the process. These eco-friendly alternatives extend to inks too, with vegetable-based dyes offering brands a natural alternative with a reduced impact on the planet.

Build Sustainability into Your Branding

If you’re building an online presence with sustainability at its core, you need to go beyond simply paying lip service to it — you need to build it into the essence of your brand.

You can adopt sustainability by taking motivation from experts on how you run the rest of your business — look at it as a journey that you and your customers are going on together and build that into your brand story.

Your content strategy is a powerful channel in which you can tell the story of your brand’s sustainability commitments. Provide value and insight in an engaging way, and you will have a platform on which you can back up your eco-friendly ethos.

For example, you could create a series of explainer videos that outline your eco-friendly business practices. If you make the switch to biodegradable packaging, for instance, you could create a short clip that teaches your customers about how to dispose of it correctly.

In the same vein, you could also offer news and updates on sustainability issues related specifically to your industry. By providing expert insights into environmental issues that matter to your target audience, you position yourself as an authority and show customers that you genuinely embrace your sustainability ethos.

Implement an Environmental CSR Strategy

As a business operating in 2020, a solid corporate social responsibility (CSR) strategy is crucial. CSR refers to the activities that a business does in order to be socially responsible.

For example, a brand might hold regular food drives in order to help out a local homeless charity. This gives back to the community while boosting a business’s public image into the bargain.

Beyond this, a positive CSR strategy also helps reduce the impact of potential bad publicity. With the spotlight of social media always present, it’s easy for a brand to run afoul and risk having a PR crisis on its hands.

This is as true for big brands as it is for small brands, but a great CSR strategy will help mitigate that.

In terms of sustainability, a CSR strategy could incorporate any number of things. On a basic level, you could partner with a local green charity and collaborate with them. You could raise money by having your team volunteer on a river cleanup, for example. Or you could hold an internal team event and give the proceeds to this charity.

On the other end of the scale, in the same way that some web hosting services use carbon offsetting to make up for their impact, you could also invest in carbon offsetting initiatives in order to mitigate your business’s impact on the planet.

For instance, if your product manufacturing or shipping has a sizable impact on the planet, you could pay for trees to be built overseas for every product sold. These are just examples of course. Depending on your business, your budget might limit your options. But it’s worth thinking about nonetheless — whatever your budget can afford is enough to grow your CSR strategy.

Empower Customers to be Sustainable Too

When you build your online presence, it’s easy to forget that it’s a two-way system. While you manage your website and social channels and email marketing and so on, it’s important to remember that there is another party involved in the process: your customers.

At the end of the day, your customers are what keep your business going. They are the lifeblood of your business and consequently, it’s crucial that you empower them to embrace sustainability too.

This could be a small incentive, for example, by offering free or cheaper prices on longer delivery times. This reduces the need for rapid delivery and ensures items can be sent out in bulk, rather than sending out a single courier (with a gas-guzzling vehicle) to deliver a single item.

You could also install a green giving plugin at your checkout with a plugin like CharityCheckout.

CharityCheckout - - How To Build An Online Presence With Sustainability At Its Core

Image source: CharityCheckout

These let customers add an extra donation to their order at checkout which then goes towards a green charity of your choice.

This isn’t to say your customers should be doing your work for you — far from it. But empowering your customers to embrace environmentalism realizes their role in your business and enhances your customer community into the bargain.

Consider the Offline Aspects of Your Online Presence

Every online presence has its offline aspects. For instance, even if you’re running a blog, you need a place to work, and that place often has an impact in the real-world too.

To that end, think about your offline presence too. Do you have a good recycling system in place? Are you a paperless office? Do you use energy-saving light bulbs?

Even if you use a third-party office like a coworking space, think about their green initiatives too. Can you really call yourself a sustainable business if you don’t have the physical presence to back it up?

In the same way that your CSR strategy matters for your brand’s public image, so too does your offline presence impact your online one. In short, you can’t talk the talk if you don’t walk the walk.

Get Started Now

With climate change looming to the fore, it’s up to everyone to do their bit. While big corporations certainly have the budgets and resources behind them in order to make a difference, even smaller businesses can incorporate environmental principles into their core.

If you’re building an online presence in 2020, it’s important that you make it as sustainable as possible wherever you can.

From eco-friendly packaging and green corporate social responsibility initiatives to environmentally-minded content and an online presence that empowers customers to be sustainable, there is a myriad of things you can do.

Follow the tips and create an online presence that is as green as it can possibly be in 2020.

_

About the author: Rodney Laws built his first website over 18 years ago. He reviews the best website platforms on his site, ecommerceplatforms.io.

Wednesday, 1 April 2020

9 Best Webcams of 2020 – Top Picks for Working From Home

There was a time that to meet someone across the country for a meeting, you had to fly there to meet them. Thankfully, technology has made this a thing of the past and to meet with someone, you don’t even have to leave your office thanks to the advent of webcams.

Whether you’re video conference calling via Zoom or recording your latest video for YouTube, webcams have changed how we do business and we wanted to take a look at the 9 best webcams of 2020 to help you pick the right one.

Before we do though, let’s take a look at what factors you need to consider before buying a webcam.

You should also consider looking at our post on the best microphones, so you sound your best too.

More Top Gear for Designers

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Important factors to consider before buying a webcam

Resolution

Depending on what you’ll be using a webcam for, will determine the resolution you seek out. If you’re going to be recording and publishing video, having as high a resolution as possible is a good idea. However, if you’re going to be doing some video conferencing with the camera, 720p is good. Below we’ve included HD, 4K, streaming & budget cameras for your consideration.

Microphone

The microphone that’s built into your computer is rarely the best quality that you can get. Unless you’re going to be using an external mic during recordings, then you want to make sure that the quality of the microphone is something you pay attention to.

Price

You wouldn’t think so but the amount of money that you’ll end up spending on a webcam can be surprising. You can easily spend too much and not get the features you need. You shouldn’t have to spend money you don’t have. You can get a high-quality webcam with the features you need without blowing your budget.

 

9 Best Webcams of 2020

Below we look at the best video conference call webcams of 2020, including top picks for the Macbook Pro, Windows 10, Stream, Zoom Meetings & Linux.

Prices are approximate. Live rates are shown below.

 

9 Best External Webcams & Zoom Video Conference Cameras of 2020 Compared

Thumbnail
Best Overall
Logitech C922 Pro Stream Webcam 1080P Camera for HD Video Streaming & Recording 720P at 60Fps with...
Best High-End
Mevo Plus - The Live Event Camera, Stream in Full HD 1080p or Record in 4K, Compatible with Android...
Best Budget Friendly
Logitech C270 3MP 1280 x 720pixels USB 2.0 Black webcam
Best For Macs
Logitech BRIO Ultra HD Webcam for Video Conferencing, Recording, and Streaming
Best For Video Conferencing
Logitech C930e 1080P HD Video Webcam - 90-Degree Extended View, Microsoft Lync 2013 and Skype...
Microsoft LifeCam HD-5000 720p HD Webcam
Title
Logitech C922 Pro Stream Webcam 1080P Camera for HD Video Streaming & Recording 720P at 60Fps with...
Mevo Plus - The Live Event Camera, Stream in Full HD 1080p or Record in 4K, Compatible with Android...
Logitech C270 3MP 1280 x 720pixels USB 2.0 Black webcam
Logitech BRIO Ultra HD Webcam for Video Conferencing, Recording, and Streaming
Logitech C930e 1080P HD Video Webcam - 90-Degree Extended View, Microsoft Lync 2013 and Skype...
Microsoft LifeCam HD-5000 720p HD Webcam
Prime Status
-
-
-
-
-
-
Star Rating
Reviews
627 Reviews
140 Reviews
2,307 Reviews
1,040 Reviews
1,470 Reviews
31 Reviews
Resolution
1080p
1080p
720p
1080p
1080p
720p
Framerate
30 fps
N/A fps
30 fps
30 fps
30 fps
30 fps
Field Of View
78 degrees
150 degrees
60 degrees
90 degrees
90 degrees
N/A
Price
$269.90
$399.00
$129.00
Price not available
$299.99
$125.00
Best Overall
Thumbnail
Logitech C922 Pro Stream Webcam 1080P Camera for HD Video Streaming & Recording 720P at 60Fps with...
Title
Logitech C922 Pro Stream Webcam 1080P Camera for HD Video Streaming & Recording 720P at 60Fps with...
Prime Status
-
Star Rating
Reviews
627 Reviews
Resolution
1080p
Framerate
30 fps
Field Of View
78 degrees
Price
$269.90
Buy Now
Best High-End
Thumbnail
Mevo Plus - The Live Event Camera, Stream in Full HD 1080p or Record in 4K, Compatible with Android...
Title
Mevo Plus - The Live Event Camera, Stream in Full HD 1080p or Record in 4K, Compatible with Android...
Prime Status
-
Star Rating
Reviews
140 Reviews
Resolution
1080p
Framerate
N/A fps
Field Of View
150 degrees
Price
$399.00
Buy Now
Best Budget Friendly
Thumbnail
Logitech C270 3MP 1280 x 720pixels USB 2.0 Black webcam
Title
Logitech C270 3MP 1280 x 720pixels USB 2.0 Black webcam
Prime Status
-
Star Rating
Reviews
2,307 Reviews
Resolution
720p
Framerate
30 fps
Field Of View
60 degrees
Price
$129.00
Buy Now
Best For Macs
Thumbnail
Logitech BRIO Ultra HD Webcam for Video Conferencing, Recording, and Streaming
Title
Logitech BRIO Ultra HD Webcam for Video Conferencing, Recording, and Streaming
Prime Status
-
Star Rating
Reviews
1,040 Reviews
Resolution
1080p
Framerate
30 fps
Field Of View
90 degrees
Price
Price not available
Buy Now
Best For Video Conferencing
Thumbnail
Logitech C930e 1080P HD Video Webcam - 90-Degree Extended View, Microsoft Lync 2013 and Skype...
Title
Logitech C930e 1080P HD Video Webcam - 90-Degree Extended View, Microsoft Lync 2013 and Skype...
Prime Status
-
Star Rating
Reviews
1,470 Reviews
Resolution
1080p
Framerate
30 fps
Field Of View
90 degrees
Price
$299.99
Buy Now
Thumbnail
Microsoft LifeCam HD-5000 720p HD Webcam
Title
Microsoft LifeCam HD-5000 720p HD Webcam
Prime Status
-
Star Rating
Reviews
31 Reviews
Resolution
720p
Framerate
30 fps
Field Of View
N/A
Price
$125.00
Buy Now

 

Logitech C922 Pro Stream

Logitech C922 Pro Stream

The best overall webcam

Resolution: 1080p | Framerate: 30 fps | Field of view: 78 degrees

If you’re looking for a webcam with a 1080p camera, fantastic audio quality, low-light correction, and background removal, then look no further than the C922 from Logitech. Reasonably priced, the C922 supports 720p/60fps streaming and is one of the best webcams the company has made. So if you’re looking for a webcam that checks every box on your list, look no further.

Learn More

 

Latest Price on Amazon:

Logitech C922 Pro Stream Webcam 1080P Camera for HD Video Streaming & Recording 720P at 60Fps with...
627 Reviews
Logitech C922 Pro Stream Webcam 1080P Camera for HD Video Streaming & Recording 720P at 60Fps with...
  • FULL HIGH-DEF 1080P STREAMING Stream and record vibrant, true-to-life video. The glass lens and full HD 1080p captures the most exciting details, bright and natural colors in fluid video at 30fps,...
  • HD 720P AT 60FPS STREAMING Serious streamers need the hyperfast frame rate of 60 fps at 720p for particularly smooth video, and thats just what the C922 delivers. You'll be live broadcasting with no...
  • BRIGHTER IMAGES Equipped with HD autofocus and light correction, the C922 fine-tunes to the lighting conditions to produce razor-sharp high def images even if youre in a dim setting.
  • FULL STEREOPHONICS Fitted with two microphones, one on either side of the camera, the C922 Pro Webcam is able to capture more realistic sound from every angle, so that your voice comes through...
  • Free Tripod included

 

Mevo Plus

Mevo Plus

The best high-end webcam

Resolution: 1080p | Framerate: N/A fps | Field of view: 150 degrees

Sometimes to get the best technology, you need to spend a little more and if you’re able to do that with your budget, may we suggest the Mevo Plus. An incredibly powerful webcam, the Mevo Plus can record in 4K resolution and you can use it with your PC, Macs, laptops as well as your mobile device. A perfect option for recording events, the Mevo Plus can broadcast entire meetings, exhibitions, and events. While it does have a higher price tag, the versatility it offers makes up or it.

Learn More

 

Latest Price on Amazon:

Sale
Mevo Plus - The Live Event Camera, Stream in Full HD 1080p or Record in 4K, Compatible with Android...
140 Reviews
Mevo Plus - The Live Event Camera, Stream in Full HD 1080p or Record in 4K, Compatible with Android...
  • Stream to Vimeo, Livestream, Facebook, YouTube, Periscope and Twitter in up to Full HD 1080p from virtually anywhere over Wi-Fi or LTE.
  • Your mobile device is now your personal video editing suite - zoom, pan and cut with Ease, all from a single camera & app. Available for Android (6 or higher) and iOS (9.3 or higher).
  • New - 802.11ac Wi-Fi chip with 2x2 MIMO antennas delivers faster data transmission speeds, stronger Wi-Fi performance and increased range.
  • 150 all-glass Lens and Sony 4K/ 12MP CMOS sensor enables recording in stunning 4K or streaming in up to full 1080P HD.
  • Features built in stereo microphones, plus the ability to plugin external audio for crystal clear sound , Operating temperature - 35-77F.Facebook maximum streaming resolution is 720p

 

Logitech HD Pro Webcam C920

Logitech HD Pro Webcam C920

The best mid-range webcam

Resolution: 1080p | Framerate: 30 fps | Field of view: 78 degrees

While it’s not the most expensive webcam or has the most features, the C920 is one of the most well-regarded webcams that Logitech produces. With its combination of 1080p recording, low-light recording, and sharp picture quality, it continues to be a go-to for those who use it for videoconferencing or recording a vlog. All this combined with an affordable price makes it a smart buy every time.

Learn More

 

Latest Price on Amazon:

Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera, Desktop or Laptop...
14,975 Reviews
Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera, Desktop or Laptop...
  • Full HD 1080p video calling (upto 1920 x 1080 pixels) with the latest version of Skype for Windows; Webcam with 5 foot cable
  • 720p HD video calling (upto 1280 x 720 pixels) with supported clients; Full HD video recording (upto 1920 x 1080 pixels). Max Resolution: 1080p/30fps 720p/30fps
  • Video compression, Built in dual stereo mics with automatic noise reduction; Automatic low light correction, Tripod ready universal clip fits laptops, LCD or monitors
  • Compatible with: Windows 7, Windows 8, Windows 10 or later; Works in USB Video Device Class (UVC) mode: Mac OS 10.10 or later (HD 720p on FaceTime for Mac or other supported video calling clients;...

 

Logitech Brio

Logitech Brio

The Best Webcam for Macs

Resolution: 1080p| Framerate: 30 fps | Field of view: 90 degrees

Thanks to its slimline design, the Brio from Logitech won’t look out of place sitting on top of the monitor of the stylish Apple computer you have on your desk. With 4K resolution that provides incredible video quality. The webcam also includes HDR (High Dynamic Range) support as well, which can boost the video quality of this impressive webcam. With Windows Hello support its also great for Windows PCs but overall, its a great choice for Mac owners.

Learn More

 

Latest Price on Amazon:

Logitech BRIO Ultra HD Webcam for Video Conferencing, Recording, and Streaming
1,040 Reviews
Logitech BRIO Ultra HD Webcam for Video Conferencing, Recording, and Streaming
  • SPECTACULAR VIDEO QUALITY: A premium glass lens, 4K image sensor, high dynamic range (HDR), and autofocus deliver beautiful, true to life video
  • LOOK GREAT IN ANY LIGHT: RightLight 3 automatically adjusts exposure and contrast to compensate for glare and backlighting. Supports multiple connection types, including USB 2.0 Type A and USB 3.0...
  • 4K Streaming and recording Windows: works with camera for Windows 10, XSplit, OBS. Mac: works with SwiftCapture . WINDOWS HELLO CERTIFIED: Powered by both optical and infrared sensors, BRIO delivers...
  • HD 5X ZOOM: Digitally zoom, pan, and choose from three field of view options while maintaining HD resolution
  • ENTERPRISE READY: Certified for Skype for Business and Cisco, and compatible with popular video meeting apps including Zoom, WebEx, BlueJeans, Facebook Messenger, and more

 

Microsoft LifeCam HD-5000

Microsoft LifeCam HD-5000

Best Webcam for Business

Resolution: 720p | Framerate: 30 fps | Field of view: N/A

With 1080p recording and 720p streaming, the LifeCam HD-5000 from Microsoft is a great webcam for your business. The included TrueColr feature helps to change the exposure on the fly to make sure your video looks its best. A wideband microphone and autofocus feature helps ensure your audience will only have the best image. With its easy setup and reasonable price, its a great option whether you own a large or small business

Learn More

 

Latest Price on Amazon:

Microsoft LifeCam HD-5000 720p HD Webcam
31 Reviews
Microsoft LifeCam HD-5000 720p HD Webcam
  • True 720p HD video - 720p sensor records true HD-quality video at up to 30 fps.
  • Auto Focus - Stay in focus at any distance.
  • 16:9 widescreen - For cinematic video recording.
  • TrueColor Technology - Automatically delivers bright and colorful video, in virtually all lighting conditions.

 

Logitech C930E

Logitech C930E

Best Webcam for Video Conferencing

Resolution: 1080p | Framerate: 30 fps | Field of view: 90 degrees

With a great 1080p resolution and wide 90-degree field of view, the C930E from Logitech can capture everyone in the room and with the built-in video encoding, it also offers an excellent image quality without straining your computer. If you use Skype for video conferencing, the C930E is Skype certified for both PC and Mac making its versatility even more valuable.

Learn More

 

Latest Price on Amazon:

Logitech C930e 1080P HD Video Webcam - 90-Degree Extended View, Microsoft Lync 2013 and Skype...
1,470 Reviews
Logitech C930e 1080P HD Video Webcam - 90-Degree Extended View, Microsoft Lync 2013 and Skype...
  • Business Grade Hd Video Webcam: Full 1080P Hd Video At 30 Frames Per Second For High Quality Video Conferences On Pc Or Mac
  • Widest Field Of View: 90-Degree Extended View Plus Pan, Tilt And 4X Digital Zoom; Perfect For Whiteboard Presentations And Product Demos. Tripod-ready universal clip fits laptops, LCD, or CRT monitors
  • Uvc H.264 Encoding: Frees Up System Bandwidth And Delivers A Smoother Video Stream By Putting Video Processing In The Camera; Optional Camera Settings application for control of pan, tilt, and zoom
  • Plug-and-play compatibility: Certified for Microsoft Lync 2013 and Skype; compatible with most UC and web conferencing applications
  • This business product comes in brown box and does not ship with retail software (e.g. the Logitech Webcam Software found in the retail product, for example in Logitech HD Pro Webcam C920)

 

Logitech HD Webcam C615

Logitech HD Webcam C615

The best compact webcam

Resolution: 1080p | Framerate: N/A | Field of view: 60 degrees

When you travel a lot, if you need to take a webcam with you, carrying about something that takes up a lot of room can be annoying. The C615 from Logitech gives you a great webcam at a smaller size. You can record in 1080p and video conference at 720p which makes having video chats with clients as easy as can be. The only real downside if the length of the USB cord but this can be a minor issue if you’re looking for a great webcam on the go.

Learn More

 

Latest Price on Amazon:

Logitech Webcam C615 HD, 960-000735
153 Reviews

 

Microsoft Lifecam Studio

Microsoft Lifecam Studio

A professional webcam at a great price

Resolution: 1080p | Framerate: N/A | Field of view: 360 degrees

While aesthetically, the Lifecam Studio isn’t the most pleasing, the 1080p recording and 720p video conferencing, with wide-angle viewing at an affordable price more than makes up for its design. With a TrueColor color correction system that helps you look great in every video and its ability to rotate a full 360 degrees, the Lifecam Studio from Microsoft may not look like much but it still a great webcam.

Learn More

 

Latest Price on Amazon:

Microsoft LifeCam Studio for Business
1,127 Reviews
Microsoft LifeCam Studio for Business
  • 1080p HD widescreen sensor - For superior sharpness and image quality.
  • Advanced high-precision optics - Auto Focus, High-precision glass element lens
  • Clear, high-quality video -TrueColor Technology automatically delivers bright and colorful video,
  • High-fidelity microphone - For more natural, detailed audio.
  • 1080p HD widescreen sensor - For superior sharpness and image quality

 

Logitech HD Webcam C270

Logitech HD Webcam C310

A great budget-friendly webcam

Resolution: 720p | Framerate: 30 fps | Field of view: 60 degrees

Offering solid 720p picture quality along with automatically light adjustments, the C270 from Logitech is a great, affordable webcam that can easily mount to both desktop and laptop screens. Using the included Logitech Webcam Software you can customize the frame or even use the webcam as a motion detector. While if you’re looking for better resolution, you’ll want to find something more expensive, for everyday use, the C270 is an incredible webcam.

Learn More

 

Latest Price on Amazon:

 

The 9 Best Webcams of 2020

The use of a webcam in 2020 is akin to having a laptop or smartphone. Having all the necessary technology at your fingertips not only helps you connect to the rest of the world but also your customers and potential clients. We hope our list of the best webcams in 2020 helped you pick the best one for your needs.

 

The Best Microphones

We recommend you check our post on the best microphones, so you sound your best too!

Blue Yeti