Sagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand & business problems.
We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark & visual identity system, presentation techniques that win, when & how to break the rules, and ultimately how to “problem solve”.
Hint… you first must define the business’ problems & success criteria. Tune in for a monster value-packed episode.
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Show Notes
- CGH’s Website
- Book – Identify: Basic Principles of Identify Design in the Iconic Trademarks of Chermayeff & Geismar
- Course – Logo Design: From Concept & Design
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