Here’s my take on what makes a good brand:
A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.
A good brand:
- has a clear focus,
- knows their target audience,
- has a defined mission,
- knows their competition and USP,
- can identify their key values,
- can tell their story,
- has a defined brand identity,
- and is consistent with their voice.
What makes a good brand to you? See here for what makes a good logo.
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