Ever heard of sonic branding? Sonic branding, otherwise known as audio branding, is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in to the JUST Branding Podcast with Jacob Cass, Matt Davies & Gabriel Ignacio Agüero to discover why “good audio branding is invisible” and how you can stand out with audio branding.
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Show Notes
Drop Music Branding is an audio branding agency based in Argentina. Today we speak with Gabriel Ignacio Agüero about how to strategically use audio branding to stand out in the market.
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