[Podcast] Marty Neumeier on Mastering Brand Strategy

Join Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies on the JUST Branding Podcast as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be missed!

 

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Show Notes

Marty’s Sites

• Marty Neumeier
• Level C Brand Workshop
• Liquid Agency

Marty’s Books

• The Brand Gap
• The Brand Flip
• Zag
• Scramble
• Metaskills

Learn Brand Strategy

Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.

The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.

This is the consolidated “fast-track” version to becoming a brand strategist.

I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.

Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.

 

Show Transcript

Coming soon.