Our 6 Step Brand Strategy & Design Process

Everyone wants to grow their brand.

But what’s the process for ensuring your brand stands out & thrives in the market place?

This is the 6 step process we use for guiding clients through a brand strategy & identity design process.

1. Discovery – Call with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed.
2. Research & Strategy – Research the industry, competitors, history. Define the new brand strategy, outlining positioning, messaging and brand voice.
3. Sketching & Conceptualising – Let the creative juices flow! Here the brand’s identity is created including the logo, font system and colour palettes.
4. Revisions – Rinse and repeat until a shortlist of concepts have been selected.
5. Presentation – Present the shortlisted work to the client. Revise as required.
6. Delivery & Support – Deliver files, style guide and provide support for building their brand.

Please note, the branding process is never as linear as this demonstrates. Every stage overlaps the next stage and often it goes back & forth, but having a path to follow can help the process go smoothly.

Want to grow your brand? Contact JUST Creative

Want to grow your brand? Contact JUST Creative